How come Cotton Cordell lures catch so many fish?

It's now more than half a century since the first Cotton Cordell lure caught a striper down in Hot Springs, Arkansas, and any fish can tell you that the reason is still the same: You can swim, but you can’t hide from the magical allure of a Cotton Cordell design.

Walleye are particularly vulnerable whenever a “Wally” lure hits the water. These marvels have become trusted favorites of pros on the walleye trail and weekend warriors on their own mission. And now – with the introduction of the exciting new Grappler Shad – Cotton Cordell enhances its position as the must-have brand of walleye lures.

We’re also strengthening our position as the ultimate source for bassin’ lures. Our broad selection has helped win plenty of championships, and our newest bass lure – the multi-species Baby Wiggle ‘O’ – promises to catch even more bass and more bass anglers.

Cotton Cordell lures have always caught more fish and more than their share of loyal customers — and we’re committed to making sure they always do.

Technology that catches fish

Cotton Cordell is legendary for making productive lures, and we live up to the legend with the help of today's finest technology and highest-quality materials.
• More realistic appearance produces more potent strikes
• Advanced painting processes ensure long-lasting effectiveness
• Ongoing refinement processes help increase strike rates
• State-of-the-art facilities encourage improvements and innovations
• Tested and approved by today’s leading fishing professionals
• Designed and molded in the USA for trusted consistency

Big winners on the walley trail

Every lure in Cotton Cordell’s famous Walleye line started out with one aspiration, and that’s to catch more walleye than anything like it. If the lure carries the Cotton Cordell name then you know it’s a winner, and of these, a handful have gone on to become the industry standards of their class. These are the best sellers — because they’re the best catchers — and no tacklebox, or tackleshop, should be without them.

The ultimate tackle box

Each product in our vast lure line has been strategically designed and built with the finest craftsmanship. It’s the difference that keeps customers coming back.
• Blade Baits
• Crankbaits
• Jigging Spoons
• Minnow Baits
• Tight Wigglers
• Topwater Lures
• Vibrating Baits
• Wide Wobblers
• Tournament-class walleye lures
• Hall-of-fame bass lures with the action that wins championships
• Productive designs for all bass, pike, muskies, as well as stripers, bluefish, speckled trout, redfish and more
• Trusted by pros and amateurs all around the world